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The spring of 1985, the United States hundreds of millions of TV viewers saw an ad like this: a basketball court rolls to an end quickly, waiting for a handsome guy in there easily by wearing colored sneakers foot hook the ball into the hands, start the ball moving, at the same time, the engine came harsh engine noise, the roar of the engine getting louder and louder, the young man followed soar. The last 10 seconds of advertising is Jordan's "Walk in the Clouds", even though the audience had never seen a basketball game, also lamented in his superb skills. This ad is not only proof of Jordan has a special ability to fly, also hinted at his feet and the shoes are also necessarily linked to this. In this ad, that magical guy is the famous NBA sports star Michael & middot; Jordan, his feet a pair of sneakers is the famous brand "Nike." Before retirement, Jordan ???????: "Phil & middot; Knight and Nike turned me into a fantasy figure." This is the inside of the Knight "Nike," the founder, he put a small company into a large group, the once unknown superstar Michael Jordan pushed to the position. athletes fail 1938 year an ordinary boy born in the United States, and then, like most of their peers, he likes sports, playing basketball, baseball, running, his name is Phil & middot; Knight, as a general ordinary young man, his Adidas, Puma brand is very familiar with this kind of sports, but the unexpected is, is this extraordinary young man, after creating a new brand - Nike, Adidas dominate even more than in the sports field position. Knight has been very fond of sports, his high school paper almost entirely with sports-related, even universities chose the headquarters of the US Track and Field - University of Oregon. Although Knight likes sports, but only a mediocre score of 1 mile Runners, his worst score of 4 minutes 13 seconds, almost did not enter the ranks of world-class athletes (score of 4 points), and like him almost Too many people! but fortunately so, otherwise we would not see today a great entrepreneur. In Oregon, Knight met his lifelong mentor, is his coach Bill & middot; Bowerman. Bowerman 1950s had a row to break the world marathon record, Eugene, Oregon, and thus also famous. He is extremely ambitious man, bent to make their sports teams than any other team. Training and competition, the athlete's foot disease is the most common offenders, Bowerman he wanted to design a shoe, the bottom light and sound support, small friction and stability, thus reducing athletes foot pain, get a cheap foamposites good result. So, Bowerman designed the pieces of sneakers pattern. He found several shoe companies, but no one cares about him, ask yourself altogether stubborn Bowerman cobbler, learned shoemaking, in the last Games, the athletes put on his handmade by his appearance ugly but lightweight and comfortable shoes, ran the results are good ranking than any previous game. After graduation, Knight continued to pursue MBA degree from Stanford University, and Bowerman continued to do track and field coach and athletic footwear design in college. In 1960, Knight graduated. During his investigation report mentioned in a lot of sports star and ordinary athletes actually have a common goal: to defeat Adidas, so that more and more athletes wear the Japanese production of high quality and low price of running shoes --Tigers (Tiger cards ?W. Knight decided to go to Japan after graduation to look for an opportunity in Japan's Fair, Knight met in Japan Tiger sports shoes manufacturers, he claimed to be from the United States "Blue Ribbon Campaign Company", just Tiger brand needs an agent to enter the US market, so he took the agency gave the inexperienced young man. get the right agent to find the Bowerman Knight Now, both of them contributed $ 500, consisting of true blue Ribbon Campaign The company has become the exclusive distributor of Tiger sports shoes in the United States, began the initial start. This "Blue Ribbon" is the "Nike" predecessor. Nike brilliant start-up time, no warehouse, Knight Knight father put stock in the basement of the house, he and Bowerman two people a tube of finance, a tube design, with very understanding. He has proven to predict the market is correct, this cheap sports shoes sell well, the first year it sold $ 8,000 worth of goods. 1968 years after Bowerman restructuring Cortez shoes had become Tiger sports shoes most popular products, while Knight lay a solid financial foundation for the company's development. The company's business began to improve them. Soon, the Japanese company products sell well aware, we ask them to transfer after the first shipment. As a result, Bowerman their cost will be greatly improved, and had to redouble their efforts to sell. But Japan is also often not on time delivery, and even the first-class goods remain secretly sold in Japan, the defect to the United States. Once they receive a number of shoes Bowerman, Customer wore two weeks, on the separation of the upper sole. They had to swallow in order to maintain credibility, promptly returned t air jordan 11 space jam for sale o the customer. Even more exasperating is that Tiger also sent representatives to Eugene, Bowerman offered to buy 51% of shares, and accounted for two seats in the five directors, if you deny this request, immediately stop delivery. Make things difficult for the Japanese suffered unbearable Bowerman and Knight, flatly rejected the non-parts requirements. Knight and Bowerman decided to open one of their own company, he named Nike, which is based on the name of the Greek god of victory and taken. The NIKE name, in the eye of the West was very lucky, easy to read and easy to remember, it can scream loud. They quickly launched a "Nike" name sports shoes, and mesh beautifully designed trademark. Nike, the famous "a hook" trademark eye-catching, with a visually appealing, as well as sports shoes and other sporting goods should have the kind of movement, a symbol of strength and speed. In order to do publicity, Knight and his wife hand-printed T-shirts to Nike Olympic preliminaries of the field distribution, but to see people have asked: "? Who is the Nike" but in the game, Knight small a little way out of the limelight, to be persuaded to use this new shoes marathon athlete finished fourth to seventh, while wearing Adidas shoes, athletes are eligible for the top three in qualifying. In the athletic footwear industry, Nike is facing fierce competition. Knight and Bowerman aware of: If you can not develop a product better than it is now a new product, they did not want to increase market share. And, so far, the US footwear manufacturers produced far less than the former Federal Republic of Germany Adidas company's foreign shoes. In 1975, a Sunday morning, Bowerman playing in baked waffle iron mold of a urethane rubber, used it to make a new type of shoe soles, in this waffle-style shoes fitted with small rubber nails, so that the elastic soles are stronger than the elastic popular on the market other shoe. This looks very simple product improvement, Knight and Bowerman became the starting point for the cause. 1976, Nike $ 8.3 million the previous year soared to $ 14 million. It's like wildfire, as it developed, the company is developing new style running shoes and spend huge amounts of money. In these improvements, Nike Air gives the left a deep impression. Nike Air heel is used to embed the inflatable cushion, it is the company's footwear technology trump card. It kept longer than the elastic foam sponge or rubber. Comfortable and smooth. Now, almost all produced authentic Nike Nike sports shoes cheap air jordans online are embedded with such a cushion. Interestingly, consumers are not aware of this mystery, however, but this is exactly what Nike high-quality, high-performance, high-quality lies. How to do it? Sales planners so in the advertising moving some brains. Soon a very unique yet attractive posters appeared. In a Nike shoe heel opened two "windows", people through the "window" to see the soles of Nike Air. Painting posters greatly attract consumers and make them understand at a glance than at Nike sneakers came out on top of the other. next two years, "Nike" followed on sales quadrupled. By the late 1970s, Nike has nearly 100 researchers, many of whom have a degree in biology, chemistry, experimental biology, engineering, industrial design, chemistry and a variety of related fields. This strong research strength developed more than 140 different styles of products, many products are the most innovative and market the most advanced technology. These styles are based on different foot type, weight, running speed, training programs, gender and level of technology design. These different styles, different prices and multi-purpose products, attracting thousands of runners and make them feel Nike is to provide the most complete variety of running shoes manufacturer, millions all kinds, of all abilities runners have such a concept. against the never-ending corporate philosophy, to the 1979 Nike through the planning and the strong market for new products to sell, market share reached 33%, and finally squeezed into the original by the Adidas, Puma and Tiger built " iron triangle ", a sales star. By 1981, its market share even reached 50 percent, ahead of Adidas, while Knight himself running into the "Forbes" magazine coveted US 400 list of the richest people. Nike culture "sports, performances, free and easy freedom of sportsmanship" is the pursuit of personalized Nike's corporate culture. This has the distinct characteristics of the corporate culture from the traditional concept of corporate image, Nike is the adventurous spirit of the pioneering companies in their verdant company is located in Oregon, has been cultivating a culture of well-designed, a veteran of Nike The manager once recalled: "It was like in a friendship environment full of hand, foot and work colleagues together happy to drink, stop talking about sports, and active and self-proclaimed anti-traditional character.." Every six months , Knight of the management team to meet and discuss strategy. The quarreling parties to "tit for tat" wit Cheap foamposites for sale h. Knight always encourage confrontation, or even encourage confrontation, and he, like everyone else, to accept other people's loud accusations. Nike business location, like the campus, have a forest, jogging trails, lakes, football field. Knight wanted to create a peaceful working environment, he thinks the world has confused enough, working hours should like home free. On the famous Nike ad strategy, also showed vitality different from others. Type of Nike athletes looking different from Adidas, they maverick, strong personality, irritability, aggressive,. Such as tennis star John McEnroe, people always see his rage on the tennis court, with the authority of their quarrel. There are tennis star Andre Agassi, his beard, long hair disheveled, the jeans cut pants as tennis, tennis and this denim pants will become Nike's specialty products. With these big sports stars QUICKER advertising, Nike sports shoes are no longer just a sports shoe, and became idols and symbols of social status. 1984, Nike endorsers strategy began to re-establish their own image. He and Jordan signed a five-year contract, but also the conditions to grant Jordan Nike's stock, as well as an unprecedented courtesy, to use Jordan's name on the Nike sports shoes. Almost all of them think that this is a fool talented, but a spokesperson for it. But Knight insisted on doing this, the impact of Nike Jordan is enormous. Jordan, who embodies the energy, the prestige, the superb level of competition and exciting sports spirit, his ideal weight than any Nike logo. With the Jordan, Nike has created a new brand, "soar Jordan" (AirJordon), producing colorful basketball shoes and matching apparel. Advertising campaign "soar Jordan" is the success, but also the brand war victory in the first annual sales as high as $ 100 million. Jordan first wear the sneakers have been subjected to the prohibition of NBA officials, who believe that a violation of the league's dress code. Nike keenly feel this is a golden opportunity to conduct public relations activities, then launched an advertising solidarity, declared that "soar Jordan" was banned because it "revolutionary design." Results Nike and "soar Jordan" boarded the cover of countless newspaper headlines, NBA siege. Finally ending in favor of Nike ended. Advertising with athletes is that many people will think of, but the most successful, only Knight! And that countless people familiar "justdoit", the hero of the first "Justdoit" advertising is sitting in a wheelchair track and field athl cheap jordans ete of Clegg & middot; Brown Xiu, advertising slogan that appears in the anti-black background white. Slogan did not read aloud, but it evokes a generation resonance. It is reminiscent of an obese man to postpone his weight loss plan, staff were busy by other things that upset the fitness activities and participate in sports activities dream was all the affairs of man interrupted. It was like Nike urging people to exercise, immediately go to action, to achieve.this long-awaited Air Jordan 11 Low " Concord" GS will be officially on sale in May 3rd, women will also be listed. Perfect color in the classic black and white Concord Air Jordan 11 Low low shoes on the show, white mesh fabric collocation black patent leather, white bottom collocation Blue Crystal outsole, simple and generous and details are worth savor. item: 528895-153 release date: May 3rd related information:Nike and Jordan Brand today officially released the 2015 Air Jordan DB series of new members of the Air Jordan 13 DB shoes was completed by 11 year old little designer John Charles surgeon, shoes in the color and material of the continuation of the DB series has been carrying out the rich and a powerful and unconstrained style. The bright green skin and black snakeskin pattern combine to create a vamp, details into the JC Logo, as if all this is telling us a story. learned that the shoes will be on sale in November 21st, interested friends will be able to pay attention to it. (plum shoes editor) Teng Yuan Hao has just exposed a joint T-Shirt with NikeLab on Instagram, "FRAGMENT" and "NIKE" word transfer decoration behind, the lower end of the more iconic "lightning" Logo embellishment. 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It is reported that this will be after the adidas Originals ZX 700 major stores shelves in the near future. Nike Kobe 9 Elite new color exposed 2014-12-19 14:23:56 & nbsp; as we reported yesterday, this pair of suspected "What The" Kobe 9 Elite Shoes, today exposed the network of its more Pictures and also brought us its true "identity." The case is extremely colorful shoes are chosen color rendering, and not lined with colorful rule, leaving the whole shoes filled with cheerful atmosphere. Different colors can affect people's mood, beautiful color can bring happiness, this seemingly mysterious things, in fact, occur every day around us. It is reported that the shoes or will be commercially available early in 2015, when it interested friends may wish to look at it. & nbsp; Air Jordan 9 Retro "Barons" clear tushang 2014-02-24 21:03:43 To commemorate Jordan's first specially built retreat this Air Jordan 9 Retro & nbsp; "Barons" even more clearly into our line of sight, black and gray three-color mix of both simple and the atmosphere, followed by embroidery "45 "the word is added to a different kind of memorable, more worthy of collection. The color will be on sale in April 5, number 302370-106. Weibo Company Cooperative Contact Us Copyright Beijing Seth Times Media Culture Co., Ltd. Copyright? 2015 SIZE media, All Right Reserved. Beijing ICP 13028176Monster Beats can be perfect music biographer which can be an assorted types of songs, from classical to applesauce to help singers enjoy the songs.. 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Monster beats can be the best transmit euipment of sound,and it can really make us enjoy the music life.While our monster beats online supplies the best beats.And it can be good choice for your shopping. Beats Is Great Partner For Music" /〉 This article is from The Air Jordan 11 ??Space Jam?? is one of the more well respected Air Jordan 11 release of all-time. Advertisment Jordan Brand will be celebrating the 20th Anniversary of Space Jam with a re-release of the classic Air Jordan 11 that was originally debuted by Michael Jordan in the film and later on the court. 20 years later, the ??Space Jam?? Air Jordan 11 will be receiving a remastered original makeover similar to what Michael Jordan originally wore during the 1995 NBA Playoffs with its traditional all-Black mesh and a higher-cut patent leather upper. Other details include a Concord Jumpman, stitched ??45?? on the back heel (not ??23), Nike Air insoles, White midsole and a translucent outsole, along with the Jumpman/Jordan inscribed on the tongue tab. Looney Tunes Air Jordan 11 Space Jam 2016 Packaging They??ll come housed in special edition Looney Tunes and Bugs Bunny themed box. The package includes a Space Jam theme under box cover graphic, along with the number ??45?? on the wrapping paper and displayed on inner of the box. There??s also a special graphic of both Bugs Bunny??s and The Monsters?? arms wrapping around each-other to create the number ??23.?? Finishing off the packaging design is a dot pattern ??XI?? on the plastic cover. Air Jordan 11 Space Jam 2016 Release Date The Air Jordan 11 ??Space Jam?? will release as a remastered version during the holiday season launching on December 10th, 2016 at select Jordan Brand retail stores. The retail price tag is set at $220 USD. Take a journey through the images below of the 2016 ??Space Jam?? Air Jordan 11s for its 20th Anniversary. Air Jordan 11 ??Space Jam?? Black/Dark Concord-White 378037-003 December 10, 2016 $220 RELATED: Air Jordan Release Dates UPDATE: One of the all-time greatest Air Jordans returns for the holiday season that sports MJ??s comeback #45 on the heels. Look for the ??Space Jam?? Air Jordan 11s to be available everywhere tomorrow, December 10th through shops like Packer Shoes. UPDATE: A closer look at the Air Jordan 11 ??Space Jam?? via fastpass. UPDATE: More looks of the anticipated ??Space Jam?? Air Jordan 11 that debuts in December. UPDATE: New images of the Air Jordan 11 Space Jam 2016 via @us11hustla. UPDATE: The 2016 Air Jordan 11 ??Space Jam?? will not only include the 45 on the heels and Nike Air branding, but they??ll also come built to resemble the 1995 original pair that Michael Jordan wore during the NBA Playoffs. With that, the patent leather on the upper will be a higher cut to mimci the original pair. Check out the latest images below via @iamchickenwop. UPDATE: Not only will the 2016 ??Space Jam?? Air Jordan 11s will include the number 45 on the back heels, but they??ll also be branded with Nike Air on the insoles via My Sole. UPDATE: According to sources, the retail version of the 2016 Air Jordan 11 ??Space Jam?? will include the number 45 stitched on the back heels instead of the traditional 23. Below are teaser images via Swish Suppy, My Sole and Publish Your Kicks. Stay tuned to Sneaker Bar for more updates. UPDATE: Here is another preview look via @solespeed4image at the ??Space Jam?? Air Jordan 11 that offers a first look at the patent leather and what to expect from the outsole. UPDATE: Early preview images via @zsneakerheads of what this year??s ??Space Jam?? Air Jordan 11 will look like. Some key notes is the Concord accents and the stitched number ??23?? that was seen on Michael Jordan??s original PE. Stay tuned to Sneaker Bar for more updates. UPDATE: According to @_P02345, Jordan Brand will be making the 20th Anniversary Air Jordan 11 ??Space Jam?? more similar to the original pair Michael Jordan wore in the movie. One of the main differences will be a Concord Jumpman rather than the Royal Blue that we??re custom to seeing. (Images below are not the 2016 retail release) The Jordan Brand Quai 54 basketball tournament is headed back to Paris this Summer. To celebrate, their will be another Jordan Brand Quai 54 Collection set to release. Part of the footwear lineup includes the Air Jordan 1, Air Jordan XXX1 Low and the Jordan Formula 23 Low Quai 54. Advertisment Today, we take a detailed look at the Jordan Formula 23 Low that comes dressed in a Black, Italy Blue and University Red color scheme. Special detailing and Q54 branding is seen on the trainers cage overlay and insoles. A clean White rubber sole completes the design. Jordan Formula 23 Low Quai 54 Release Date Look for the Jordan Formula 23 Low ??Quai 54?? to release on July 8th at select Jordan Brand retailers and Nike.com. The retail price tag is set at $120 USD. Jordan Formula 23 Low ??Quai 54?? Color: Black/Italy Blue-University Red Style Code: AA7201-054 Release Date: July 8, 2017 Price: $120 UPDATE: Nike releases official photos of the men??s ??Quai 54?? Jordan Formula 23 Low. (Photos below are kids sizing)NikeLab recently released the "Big Tooth" color Classic white Cortez. As the 1970s milestone of shoes, new classic Cortez uses chloroprene rubber shoe, and supplemented by a suede material highlight texture; and bottom Phylon material is greatly enhanced comfort. Finally, the white color gives shoes unparalleled in modern fashion. Classic Cortez NikeLab will be landing in NikeLab stores and online stores in July 9th. & nbsp; ASICs to celebrate the 25th anniversary of the birth of the classic running shoes GEL-Lyte III, specially invited to California street shops bait cooperation to create a new joint Memorial version. Through the hands of bait, GEL-Lyte III was replaced the snakeskin and Tilapia Skin lines combined with dark luxurious coat, into the reflective silver details, and in a landmark split type chloroprene rubber double color tongue can also see the bait logo embellishment. Finally, equipped with with ink black white and gray rubber bottom and into. This new pair of shoes will be the new joint in September 26 by the way of the draw. (Editor: YOYO)